Panasonic Automotive
Rear Seat Entertainment / Process + Wires + Design
Panasonic’s Rear Seat Entertainment (RSE) system was designed to enhance the in-vehicle passenger experience by providing seamless access to movies, games, and interactive content. The goal was to create a clean, intuitive interface that works for all passengers while giving special consideration to how children interact with entertainment systems.
Role • UX/UI Designer
Focus Areas: Wireframes • Navigation Flows • Interactive Prototypes • Product Documentation • User Stories
Problem
Passenger entertainment systems in vehicles often suffer from cluttered interfaces with inconsistent navigation patterns. Limited accessibility for younger users and a lack of content hierarchy make it difficult for users to find and launch media, with no cohesive design language for multiple content types.
Goals
Create a simple, family-friendly experience for quick interactions that ensure easy navigation for movies, games, and children's content. Organize content into clear sections to minimize cognitive load and design scalable layouts that accommodate various screen sizes and hardware configurations.
Process & Approach
I created low-fidelity wireframes to explore different navigation strategies, focusing on a clean, content-first layout that minimizes distractions. I tested variations of category-based navigation vs. featured content highlights and ensured layouts scaled properly across different RSE hardware configurations.
Interaction Flows
I designed user flows to enhance passenger engagement with movie browsing and playback, featuring easy navigation through the “New & Classic Movies” section and “Play Now” shortcuts. I added arcade games and highlights, such as “Dig Dug,” while keeping categories clear. I also created a dedicated “Kids’ Zone” with a simplified interface and curated content for younger passengers..
Visual Exploration
I explored multiple variations to balance content hierarchy with usability-focused Card-Based Navigation. I used visual blocks for movies, games, and kids’ content to make selection intuitive, similar to Task-Focused Layouts, where highlighted primary actions (e.g., “Play Now”) are emphasized over less frequently used settings.
Rear Seat Entertainment
Statement gathering from the selected user stories enables the creation of a minimal yet effective wireframe for the home view, conveying quick and robust UX patterns that allow the end user to understand the system without complexity or requiring new behaviors.
Arcade Favorites
This view allows the content to take the focus, resulting in less memorization of UX patterns or repeated patterns, which increases content readability and enables quicker, decisive actions for the end-user.
Watch Movies
Continued UX patterns allow for the same measures as before, increasing the content and readability viewing areas for quicker, selective actions from the end-user.
Home View
Home View enables the application of determined UX patterns in a minimal and direct approach, resulting in quick and decisive decision-making.
Arcade Favorites
The Game Spotlight UX allows for larger contextual areas to be displayed, resulting in quicker actions / directional approach
Watch Movies
The Watch Movies UX allows for larger contextual areas to be displayed, resulting in quicker actions / directional UX approaches, similar to those in Arcade Favorites.
